What are influencers?
An influencer is anyone who has the power to use their own experience with certain products/experiences to sway others’ purchasing decisions, and does so over social media.
Can an influencer effectively market your stuff?
They absolutely can! However, you have to ask yourself this: are your target audience and that of the influencer you plan on working with one and the same? If not, then you have to find someone who does meet the criteria, or else you’re going to have a heck of a time pitching your goods. Why? They’re trying to appeal to one audience, and you another!
So how do I go about finding me/my brand the right influencer?
Whoever you choose to work with should already have a massive follower base. That said, those who focus too heavily on PR outweigh those who are able to help your brand flourish by a long shot!
You need both – and that’s were micro-influencers enter the picture.
Hope isn’t lost…
Micro influencers do the exact same thing with their macro counterparts. The difference lies in the numbers. As their title implies, micro influencers reach out to smaller audiences. By small, we mean that they have between 50,000 and 60,000 followers. (Macro – i.e. big – influencers, by contrast, have between 100,000 and one million followers.) Micro influencers also cost less because they market to a narrower circle of people. The pros are clear.
You can work with multiple micro influencers for the price of one macro-influencer. And, the more micro influencers you work with, the more [diverse] audiences you reach!